PlumeStrong | Cycling Challenge 2023

is inviting you to join the third annual #PlumeStrong Cycling Challenge 4–8 September 2023

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We serve our global community through our social impact balance sheet—the #PlumeStrong initiative.

The 2023 route

Welcome to #PSCC23, where we are taking riders from Zurich, Switzerland to Nice, France. Our third year includes a new and exciting route, which will challenge our riders like never before. We are excited to partner once again with Tour de France winner Tadej Pogačar on this beautiful, yet challenging ride. View the course details for each stage:

Andermatt - Martigny

STAGE

Zurich - Andermatt

STAGE

Col de La Madeleine - Vars

STAGE

Vars - Nice

STAGE

Martigny - Col de La Madeleine

STAGE

#PlumeStrong and the cycling challenge history

#PlumeStrong began during the early days of the pandemic as an action-oriented initiative.

In March of 2020, when there was uncertainty and fear around Covid-19, we created an internal challenge—“Go the Distance for Social Distance”—to help stay physically and mentally healthy. This was both our primary defense against the virus and our social responsibility contribution. Over a 2-week period, 62 Plumians moved almost 5.000 km on foot, rode over 5.000 km on bikes, and recorded over 880 active days (with 30+ min of activity). In April of 2020 we held a second internal contest and doubled down on our commitment to staying healthy via our “eat-sleep-exercise-repeat to beat covid” meme. We officially formed the #PlumeStrong initiative along with its initial steering committee represented by the winners of the second contest. Through this first #PlumeStrong contest, we pledged one Plume HomePass subscription per 60+ minutes of activity recorded to a family in need, resulting in over 1.000 HomePass subscription pledges.

Today, we serve our global community through the #PlumeStrong initiative—our social impact balance sheet— committed to making a material impact across five pillars:

After the success of our #PSCC21 ride, we came back in 2022 with a more aggressive course that not only challenged our riders, but gave them some breathtakingly beautiful views along the way. #PSCC22 included a route of 24.412 kilometers (over halfway around the world), 358.955 meters in elevation gain (the same as climbing Mount Everest 41 times) and the saddle time of 1.101 hours and 46 minutes - which is equivalent to riding for 46 days. Impressive? We think so! Bring on #PSCC23!

Health & Wellness Education & Equality Planet & Climate Science & Technology Security & Privacy

We continue to support our communities, as part of the Plume Strong initiative. Here is a look back at some of the ways we have supported those in need.

In the United States, we donated almost €30.000 to the #PlumeStrong scholarship fund via the Ron Brown Scholarship Program, to help raise high-achieving young people and leaders to impact their communities.

In Slovenia, we donated 45 bicycles, bicycle helmets, and chains to the Friends of the Youth Association of Slovenia—the biggest and oldest non-profit organization in Slovenia—at an event hosted by the President of the State, Mr. Borut Pahor.

1. OpenSync: Zurich to Lenzerheide

#PSCC23 The 2023 route Tadej Pogačar Corporate partnership Our partners History Impact

Our partners

Watch the video

The pre-ride AMA with Tadej Pogačar

In 2022, #PSCC22 expanded to include many of Plume’s friends and partners. The intent was to do even more together and make an even greater impact. Thanks to all our partners who helped make #PSCC22 a success! We are looking forward to partnering with you again for #PSCC23.

The breakdown

This year’s #PlumeStrong Cycling Challenge will test the endurance of our bikers, as they make their way through the majestic landscapes from Zurich, Switzerland to Nice, France.

778

Route distance

Route Elevation

15,370

Cumulative Elevation

358,955

Cumulative distance

24,412

Equivalent of climbing Mt. Everest 41 times

PROJECTED riding time

Equivalent of riding 46 days

hrs

, 56

min

Reach out to Jasna Mihelj Coustaury at jasna@plume.com to become a corporate or individual partner, or register to ride.

There are many ways you can participate in the #PSCC23 as a partner this year!

Corporate partnership tiers:

We serve our global community through our social impact balance sheet—the #PlumeStrong initiative.

In the spirit of supporting two of the five pillars of #PlumeStrong —Education & Equality and Health & Wellness—we'd be honored by your participation in this year’s fundraiser, the #PlumeStrong Cycling Challenge 2023 (#PSCC23). This five-day, 774.4 km ride—with 13.746 meters of elevation gain through some of Switzerland’s and France’s most beautiful mountain passes—with the overall mission of partnering with charitable organizations to build stronger, more vibrant communities where people can thrive.

Tadej cares deeply about supporting young people and making their dreams come true and like Tadej, Plume is young and committed to making a big impact across the globe. Tadej Pogačar continues his support of #PSCC23, while running his own foundation - the Tadej Pogačar Cancer Research Foundation. And, oh—we are both passionate about cycling.

We are excited to announce that #PSCC23 will once again partner with two-time Tour de France winner Tadej Pogačar. This incredible athlete, who at the age of 21 won the Tour de France in 2020 , and again in 2021. Tadej also competed in the 2022 Tour de France, winning three stages of the race, coming through with an impressive second-place overall and winner of the White Jersey for the fastest ride under the age of 25. We have a lot in common with Tadej. We both have Slovenian roots—Plume’s European headquarters is in Slovenia and a significant number of Plumians live and work in the country.

Meet Tadej Pogačar

Diamond

In 2023, we look to support another amazing organization, which will be identified closer to the start of #PSCC23.

Read more about PlumeStrong’s 2022 Fundraiser

The #PSCC22 chosen charity was Street Child. Plume was the founding partner of Inclusive Learning Hubs in Moldova. Inclusive Learning Hubs provide safe spaces for Ukrainian refugee children and Moldovan children to learn, play, build friendships, and have a sense of normalcy despite the challenging circumstances of war. Thanks to #PSCC22, Street Child was able to run a six-month pilot program for Ukrainian refugees who could not return to school in person. Plume also became Street Child’s first technology partner in Ukraine. We equipped children’s Inclusive Learning Hubs in Ukraine and Moldova with technology resources, including internet subscriptions, routers, and devices.

#PlumeStrong

€100.000

(1 available)

€75.000

(2 available)

Platinum

€50.000

(3 available)

Gold

€12.000

Bronze

€25.000

Silver

Includes 5 participant spots in all 5 stages.

Recognition on plume.com and via social media.

Partner logo on #PSCC23 bib.

Exclusively partner branded King of the Mountains jerseys for every stage and for the overall KoM, partner branding at the closing ceremony and AMA session with Tadej Pogačar.

Includes 4 participant spots in all 5 stages.

Partner branding at the closing ceremony.

Partner logo on #PSCC23 bib.

Recognition on plume.com and via social media.

Partner branding at the closing ceremony.

Partner logo on #PSCC23 bib.

Recognition on plume.com and via social media.

Includes 3 participant spots in all 5 stages.

Recognition on plume.com and via social media.

Includes 2 participant spots in all 5 stages.

Recognition on plume.com and via social media.

Includes 1 participant spots in all 5 stages.

€2.500 per stage 1, 2 or 3

Slipstream:

€10.000 for all 5 stages

This year we will also be offering the possibility to join #PSCC23 without selecting a Partnership Tier and sponsoring as an individual rider.

Slipstream Tier

Partner branding at the closing ceremony.

Partner logo on #PSCC23 bib.

Recognition on plume.com and via social media.

Includes 4 participant spots in all 5 stages.

€75.000

(2 available)

Platinum

Partner branding at the closing ceremony.

Partner logo on #PSCC23 bib.

Recognition on plume.com and via social media.

Includes 3 participant spots in all 5 stages.

€50.000

(3 available)

Gold

Recognition on plume.com and via social media.

Includes 2 participant spots in all 5 stages.

€25.000

Silver

Recognition on plume.com and via social media.

Includes 1 participant spot in all 5 stages.

€12.000

Bronze

Recognition on plume.com and via social media.

Includes 1 participant spot in all 5 stages.

Slipstream Tier

€12.000

This year we will also be offering the possibility to join #PSCC23 without selecting a Partnership Tier and sponsoring as an individual rider.

€10.000 for all 5 stages

€2.500 per stage 1, 2 or 3

Slipstream:

€3.500 for stage 5