The third annual #PlumeStrong Cycling Challenge 2023 is complete. We surpassed our fundraising goal and have raised €550,000 so far! Save the date for next year’s ride taking place 2–6 September 2024.
Donate
We serve our global community through our social impact balance sheet—the #PlumeStrong initiative.
The 2023 route
For #PSCC23, we took riders from Zurich, Switzerland to Nice, France. Our third year included a new and exciting route, which challenged our riders like never before. We were excited to partner once again with Tour de France winner Tadej Pogačar on this beautiful, yet challenging ride. View the course details for each stage:
Andermatt - Martigny
2
STAGE
Zurich - Andermatt
1
STAGE
Col de la Madeleine - Vars
4
STAGE
Vars - Nice
5
STAGE
Martigny - Col de la Madeleine
3
STAGE
#PlumeStrong and the cycling challenge history
#PlumeStrong began during the early days of the pandemic as an action-oriented initiative.
In March of 2020, when there was uncertainty and fear around Covid-19, we created an internal challenge—“Go the Distance for Social Distance”—to help stay physically and mentally healthy. This was both our primary defense against the virus and our social responsibility contribution. Over a 2-week period, 62 Plumians moved almost 5.000 km on foot, rode over 5.000 km on bikes, and recorded over 880 active days (with 30+ min of activity).
In April of 2020 we held a second internal contest and doubled down on our commitment to staying healthy via our “eat-sleep-exercise-repeat to beat covid” meme. We officially formed the #PlumeStrong initiative along with its initial steering committee represented by the winners of
the second contest. Through this first #PlumeStrong contest, we pledged one Plume HomePass subscription per 60+ minutes of activity recorded to a family in need, resulting in over 1.000 HomePass subscription pledges.
Today, we serve our global community through the #PlumeStrong initiative—our social impact balance sheet— committed to making a material impact across five pillars:
After the success of our #PSCC21 ride, we came back in 2022 with a more aggressive course that not only challenged our riders, but gave them some breathtakingly beautiful views along the way. #PSCC22 included a route of 24.412 kilometers (over halfway around the world), 358.955 meters in elevation gain (the same as climbing Mount Everest 41 times) and the saddle time of 1.101 hours and 46 minutes - which is equivalent to riding for 46 days. Impressive? We think so!
Health & Wellness
Education & Equality
Planet & Climate
Science & Technology
Security & Privacy
We continue to support our communities, as part of the Plume Strong initiative. Here is a look back at some of the ways we have supported those in need.
In the United States, we donated almost €30.000 to the #PlumeStrong scholarship fund via the Ron Brown Scholarship Program, to help raise high-achieving young people and leaders to impact their communities.
In Slovenia, we donated 45 bicycles, bicycle helmets, and chains to the Friends of the Youth Association of Slovenia—the biggest and oldest non-profit organization in Slovenia—at an event hosted by the President of the State, Mr. Borut Pahor.
1. OpenSync:
Zurich to Lenzerheide
1. OpenSync:
Zurich to Lenzerheide
1. OpenSync:
Zurich to Lenzerheide
1. OpenSync:
Zurich to Lenzerheide
Donate
Daily Recap
#PSCC23
The 2023 route
Tadej Pogačar
Our partners / suppliers
History
Impact
Our partners
Our partners
Watch the video
The #PSCC23 wrap up video
Thank You to our amazing partners and suppliers for sponsoring this incredible ride. Together, we will make the #PSCC23 a success!
The breakdown
This year’s #PlumeStrong Cycling Challenge will test the endurance of our bikers, as they make their way through the majestic landscapes from Zurich, Switzerland to Nice, France.
778
Route distance
km
Route Elevation
15,370
m
Cumulative Elevation
358,955
m
Cumulative distance
24,412
km
Equivalent of climbing Mt. Everest 41 times
PROJECTED riding time
Equivalent of riding 46 days
41
hrs
, 56
min
Daily Recap | #PSCC23 | The 2023 route | Tadej Pogačar | Our partners / suppliers | History | Impact
Reach out to Jasna Mihelj Coustaury at jasna@plume.com to become a corporate or individual partner, or register to ride.
There are many ways you can participate in the #PSCC23 as a partner this year!
Corporate partnership tiers
We serve our global community through our social impact balance sheet—the #PlumeStrong initiative.
In the spirit of supporting two of the five pillars of #PlumeStrong—Education & Equality and Health & Wellness—Plume Riders, along with our partners, completed the #PlumeStrong Cycling Challenge 2023 (#PSCC23).
In 2023, we again partnered with Street Child. This important charity continues to help children in need and Plume could not be more thrilled about this partnership. We are delighted to announce that we have surpassed our #PSCC23 fundraising goal and have raised €550,000 so far to provide much-needed educational support for children affected by the Turkey-Syria earthquake.
Through the support of our riders, partners, and all those who kindly donated, #PlumeStrong will help to build a school in one of the most impacted regions in the area.
We have a lot in common with Tadej. We both have Slovenian roots—Plume’s European headquarters is in Slovenia and a significant number of Plumians live and work in the country.
Tadej cares deeply about supporting young people and making their dreams come true and like Tadej, Plume is young and committed to making a big impact across the globe. Tadej Pogačar continued his support of #PSCC23, while running his own foundation - the Tadej Pogačar Cancer Research Foundation.
Once again, we partnered with two-time Tour de France winner Tadej Pogačar. This incredible athlete, who at the age of 21 won the Tour de France in 2020, and again in 2021. Tadej also competed in the 2022 Tour de France, winning three stages of the race, coming through with an impressive second-place overall and winner of the White Jersey for the fastest ride under the age of 25. Tadej claimed his 10th overall stage win on Thursday, July 20 in the 2023 Tour de France.
Meet Tadej Pogačar
Diamond
Read more about PlumeStrong’s 2022 Fundraiser
The #PSCC22 chosen charity was Street Child, which was our focus for #PSCC23. Plume was the founding partner of Inclusive Learning Hubs in Moldova. Inclusive Learning Hubs provide safe spaces for Ukrainian refugee children and Moldovan children to learn, play, build friendships, and have a sense of normalcy despite the challenging circumstances of war. Thanks to #PSCC22, Street Child was able to run a six-month pilot program for Ukrainian refugees who could not return to school in person.
Plume also became Street Child’s first technology partner in Ukraine. We equipped children’s Inclusive Learning Hubs in Ukraine and Moldova with technology resources, including internet subscriptions, routers, and devices.
#PlumeStrong
€100.000
(1 available)
€75.000
(2 available)
Platinum
€50.000
(3 available)
Gold
€12.500
Bronze
€25.000
Silver
Includes 5 participant spots in all 5 stages.
Recognition on plume.com and via social media.
Partner logo on #PSCC23 bib.
Exclusively partner branded King of the Mountains jerseys for every stage and for the overall KoM, partner branding at the closing ceremony and AMA session with Tadej Pogačar.
Includes 4 participant spots in all 5 stages.
Partner branding at the closing ceremony.
Partner logo on #PSCC23 bib.
Recognition on plume.com and via social media.
Partner branding at the closing ceremony.
Partner logo on #PSCC23 bib.
Recognition on plume.com and via social media.
Includes 3 participant spots in all 5 stages.
Recognition on plume.com and via social media.
Includes 2 participant spots in all 5 stages.
Recognition on plume.com and via social media.
Includes 1 participant spots in all 5 stages.
€2.500 per stage 1, 2, 3 or 4
Slipstream:
€10.000 for all 5 stages
This year we will also be offering the possibility to join #PSCC23 without selecting a Partnership Tier and sponsoring as an individual rider.
Individual partnership tier
Partner branding at the closing ceremony.
Partner logo on #PSCC23 bib.
Recognition on plume.com and via social media.
Includes 4 participant spots in all 5 stages.
€75.000
(2 available)
Platinum
Partner branding at the closing ceremony.
Partner logo on #PSCC23 bib.
Recognition on plume.com and via social media.
Includes 3 participant spots in all 5 stages.
€50.000
(3 available)
Gold
Recognition on plume.com and via social media.
Includes 2 participant spots in all 5 stages.
€25.000
Silver
Recognition on plume.com and via social media.
Includes 1 participant spot in all 5 stages.
€12.500
Bronze
Individual partnership tier
This year we will also be offering the possibility to join #PSCC23 without selecting a Partnership Tier and sponsoring as an individual rider.
€10.000 for all 5 stages
€2.500 per stage 1, 2, 3 or 4
Slipstream:
€3.500 for stage 5
€3.500 for stage 5
TorTour Ultracycling is offering a special cross promotion with #PSCC23, by giving a 15% discount to any rider from #PSCC23 to participate in TorTour - the largest multi-day non-stop ultracycling event in the world. The perfect race to challenge yourself before #PSCC23!
If you are a TorTour Rider and you want to join #PSCC23 as an Individual Rider, Plume Strong will give you 10% off your registration (please note that this discount is not applicable when selecting to ride Stage 5 only).
When you sign up for TorTour please select #PlumeStrong as your chosen charity!
Additional Benefit Opportunity for all #PSCC23 riders!
Register now
SOLD
Our suppliers
Our suppliers
Diamond partner:
Platinum partner:
Platinum partner:
Media partner
Media partner
Pledge a rider
Pledge a rider
8 September 2023
7 September 2023
6 September 2023
5 September 2023
#PSCC23 Stage 1
Building Friendships, Creating Memories
Falling in line, increasing their speed
What’s the speed limit
A lake view is never a bad thing
The #PSCC23 Team
4 September 2023
Stage 5
Stage 4
Stage 3
Stage 2
Stage 1
Daily Recap
#PSCC23 Stage 5
Even heroes need to refuel
This community is strong
Finding motivation in your hero
Riding with Pogi
Time to push
9 September 2022
#PSCC23 Stage 4
Remaining focused on the goal
Overhead view through the mountain
Comparing notes and motivating each other
The initial climb sets the stage for the day
King of the mountain Stage 3 enjoying the ride
8 September 2022
#PSCC23 Stage 3
Teamwork makes the dream work
The chase is on
Pushing harder to go further
Chasing goals
Empowering the team
7 September 2022
#PSCC23 Stage 2
Every rider needs a partner
Ahead of the pack
Follow the leader
The #PSCC23 Team begins day 2
All smiles as the cyclists ride through town
6 September 2022
#PSCC23 Stage 1
Building Friendships, Creating Memories
Falling in line, increasing their speed
What’s the speed limit
A lake view is never a bad thing
The #PSCC23 Team
5 September 2022
Stage 5
Stage 4
Stage 3
Stage 2
Stage 1
Daily Recap
#PSCC23 Stage 2
Every rider needs a partner
Ahead of the pack
Follow the leader
The #PSCC23 Team begins day 2
All smiles as the cyclists ride through town
#PSCC23 Stage 3
Teamwork makes the dream work
The chase is on
Pushing harder to go further
Empowering the team
Chasing goals
#PSCC23 Stage 4
Remaining focused on the goal
Overhead view through the mountain
Comparing notes and motivating each other
The initial climb sets the stage for the day
King of the mountain Stage 3 enjoying the ride
#PSCC23 Stage 5
Even heroes need to refuel
This community is strong
Finding motivation in your hero
Riding with Pogi
Time to push
Watch the video
The post-ride AMA with Tadej Pogačar
Ask Me Anything
Watch the video
The post-ride AMA with Tadej Pogačar
Cumulative riding time (ALL RIDERS)
The equivalent of riding 35 days, 9 hours and 57 minutes
849
hrs
, 57
min
Equivalent of climbing Mt. Everest 36 times
Cumulative Elevation (ALL RIDERS)
m
325,017
TOTAL Route Elevation
13,746
m
Cumulative distance (ALL RIDERS)
km
19,090
TOTAL Route distance
774.4
km
Now that this year’s #PlumeStrong Cycling Challenge is over, we wanted to share some key stats for the Plumian riders to illustrate their herculean achievements.
The breakdown
The equivalent of cycling nearly halfway around the world
Read the press release
Cumulative riding time (ALL RIDERS)
The equivalent of riding 35 days, 9 hours and 57 minutes
1,101
hrs
46
min
Equivalent of climbing Mt. Everest 36 times
Cumulative Elevation (ALL RIDERS)
m
325,017
TOTAL Route Elevation
13,746
m
Cumulative distance (ALL RIDERS)
km
19,090
TOTAL Route distance
774.4
km
Now that this year’s #PlumeStrong Cycling Challenge is over, we wanted to break down the stats for you and share some of our wins.
The breakdown
Watch the video
The post-ride AMA with Tadej Pogačar
The equivalent of cycling nearly halfway around the world
Read the press release
Thanks to everyone who donated, participated, and gave their support. Our riders climbed arduous mountain passes—including one day with two-time Tour de France winner Tadej Pogačar—and have raised over €550,000 so far to support children affected by the devastating Turkey-Syria earthquake. Take a look at our recap video.
The event was a resounding success.
#PSCC23 Recap
Read the press release
Thanks to everyone who donated, participated, and gave their support. Our riders climbed arduous mountain passes—including one day with two-time Tour de France winner Tadej Pogačar—and have raised over €550,000 so far to support children affected by the devastating Turkey-Syria earthquake. Take a look at our recap video.
The event was a resounding success.
#PSCC23 Recap
